Flyering: Are You Tough Enough?

Okay, so a couple of weeks ago I sent out a survey to get a good feel of what people thought of sales agents doing the usual marketing activity fondly called flyering.  For most, flyering is an activity that is met with derision, dread, shame, and even downright fear.  For some, the "tough as nails" sales people, it's a walk in the park.  I daresay you have to experience flyering at least once if you're in sales, just to be in their shoes, and to better drive home the point that yes, sales is an "in your face" occupation.  The faint-hearted and the timid will definitely cringe at the thought of handing out flyers, just as I used to.  Past-tense?  Not quite there yet.

My first booth-manning session to market Tropicana Garden City at SM Marikina went by uneventfully, with me just sitting there chatting with the battle-tested folks I was blessed to be with.  I was too scared of rejection, and too shy to approach strangers, so I just sat there and watched them do their thing.  Well, I figured I was gonna have to get my feet wet sometime...  So today was my 2nd manning schedule at Blue Wave Mall in Marikina.  Again, I was sharing the booth with Tita Fe, the 70-year old lady (whose life story I already know haha!) and I was determined to finally stand up and reach out!  I stood up, and with my flyers in hand, I smiled, greeted the person who was passing by, and handed the flyer.  I couldn't believe how easy it was once I decided to just do it!  I gave out 5 flyers total, and not one rejected me.  Yeah, 5 flyers, hardly anything to be proud of at this stage of my career, but hey, it's a good start!  Let me share the results of my survey here, the reason why I was more confident:

• Dress well, be presentable.  You'd probably shy away from a stranger dressed shabbily too, wouldn't you?  No t-shirts and slippers, please.
• Once you approach, approach with a smile and a greeting.  People will find it hard to ignore you once you approach with a smile and a simple "Good afternoon sir/ma'am" while offering the flyer.
• Don't be pushy.  If the person asks for more information, that's the only time you should attempt to ask for contact details.  If the person refuses, don't be persistent, just ask the person to contact you anytime once they're willing to find out more.

Here are the full results of my survey, so you can judge for yourself.

So am I tough enough for sales?  I'm getting there my dears, I'm getting there.  Soon, maybe I'll even actually get to sell something!

Want to buy the moon?

Jon